If not, you are just wasting your money. And when I return, I don't just drop it off at the front door, I go in and hook it all back up for them. People either don't like to, or don't know how to, unhook the web of tangled cables to their computer, for fear that they will never get them hooked back up. You may or may not go to the newspaper and look through every page and see if someone is selling motorcycle parts. on it. I have a PC repair, troubleshooting, and networking background. People are always looking for a discount.

The ad I placed was a professionally-designed Computer Tune-up ad that I had done, giving them a discount from the regular price of $69, to $49. Then it went on to explain the headline in more detail with a subhead.

After my ad came out, I gave my wife the newspaper and asked her to find my ad (test marketing after the advertising came out… too little, too late). In fact, that was so far from the case that I almost starved to death trying to figure out what went wrong. You have to think like the customer. It is HUGE! In order to get the deal I was getting for this ad, my ad had to be put in with a couple of other ads (not related to the computer business) and have an ice cream-looking coupon border around it.

I should have then placed this ad on a page with several other similar ads and got responses from different people looking at the entire page of ads, had them put down the page, and asked them to tell me what stood out. They may look through the only place in the newspaper that they think might list places that sell motorcycle parts, and that would be the business section of the newspaper and/or the classifieds.

People are graphic in nature and the picture of the computer and the words, "Computer Help!" in the screen would identify with people having computer problems.

Why? Lifter manufacturers did I do wrong? Unfortunately, I was forced to use a horrible, red border. (my logo) Computer Tune-Ups • Small Business Networking • Wireless Networking • PC Troubleshooting & Repair • Custom-Built Computers Computer Upgrades  OnSite Support • Microsoft-Certified Techs • Website Design & Hosting • FREE Computer Pickup (website address) (address) (phone) BROCHURES & BUSINESS CARDS Of course, you definitely need something to leave with potential and current customers.